To Promote Its Centrino Wireless Chip,Intel Launched a Global Ad

question 50

Multiple Choice

To promote its Centrino wireless chip,Intel launched a global ad campaign that features different combinations of celebrities.These celebrities were chosen because they are widely recognized in the key world markets.This type of strategy is referred to as:

• A)product-communications extension.
• B)product extension-communications adaptation.
• C)product adaptation-communications extension.
• D)product-communication adaptation.
• E)product invention.

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Definitions:

Long-Term Memory

The aspect of memory where information is stored for extended periods, potentially for a lifetime, comprising of knowledge, experiences, and skills.

Sensory Memory

A very short-term type of memory that holds sensory information, allowing it to be experienced just long enough to be processed further.

Partial Reports

A method in cognitive psychology where participants are asked to recall or recognize a subset of the presented information.

Visually Presented

Something shown or displayed through visual means, such as images, diagrams, or videos.