Industry Observers Expect the Popularity of Home Shopping to Decrease

question 9

True/False

Industry observers expect the popularity of home shopping to decrease during the next few years as interactive television technology is introduced into more households.

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Definitions:

Consensus

A general agreement among the members of a group or community, often achieved through open discussion and negotiation.

Neutral Stimulus

A stimulus that initially produces no specific response other than focusing attention, until it is associated with an unconditioned stimulus.

Conditioned Stimulus

A stimulus that was neutral at first but becomes associated with an involuntary response through conditioning.

Reinforcement Theory

A theory that states that behavior is a function of its consequences and is determined exclusively by environmental factors such as external stimuli and other reinforcers.