If the Manufacturer of a Sophisticated New Consumer Electronics Product

question 95

Multiple Choice

If the manufacturer of a sophisticated new consumer electronics product determines that many target consumers qualify as "innovators" and "early adopters" with relatively inelastic demand curves,the company should use the ________ pricing strategy.

• A)gray market
• B)skimming
• C)penetration
• D)market holding
• E)cost-based

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Definitions:

Imposed

Placed or set upon as an obligatory requirement, often by authority.

Good

An item or product that is produced and consumed to satisfy human wants or needs.

Proportional

An attribute of a relationship where changes in one variable are associated with consistent, proportional changes in another variable.

Flat Tax Structure

A tax system with a constant marginal rate, usually applied to individual or corporate income.