Parallel Importing Occurs When Companies Employ A(n)________ Multinational Pricing Policy

question 24

Multiple Choice

Parallel importing occurs when companies employ a(n) ________ multinational pricing policy that calls for setting different prices in different country markets.

• A)ethnocentric
• B)polycentric
• C)regiocentric
• D)geocentric
• E)extension

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Definitions:

Julian Rotter

An American psychologist known for his development of social learning theory and the concept of locus of control.

Personality Theory

A framework or model designed to explain and predict individual behavior and psychological processes based on characteristic patterns of thoughts, feelings, and behaviors.

Personality Development

The continuous growth and change in personality traits throughout an individual's life.

Social-cognitists

Theorists who emphasize the role of cognitive processes in understanding social behavior, focusing on how people perceive, interpret, and respond to their social environments.