Global Marketers Must Understand the Importance of Visual Aesthetics Embodied

question 57

Multiple Choice

Global marketers must understand the importance of visual aesthetics embodied in the color or shape of a product,label,or package.Which of the following statements is not true regarding the use of color in selected countries?

• A)The yellow color on Caterpillar's earthmoving equipment is acceptable worldwide.
• B)Packaging aesthetics are particularly important to the Japanese.
• C)The color white is associated with death and bad luck in some Asian countries.
• D)The red Marlboro color had to be changed in some Asian countries.
• E)The Chinese consider the color red to be lucky.

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Definitions:

Equilibrium Price

The price at which the quantity of a good or service demanded by consumers equals the quantity supplied by producers, leading to a balance in the market.

Equilibrium Quantity

The quantity of goods or services supplied and demanded at the equilibrium price, where market supply equals demand.

Collusion

A secret or illegal cooperation or conspiracy, especially between parties to cheat or deceive others, commonly in the context of firms agreeing on prices or market shares.

Incentive To Cheat

The motivation or reason that drives individuals or organizations to break rules, norms, or agreements in order to gain an unfair advantage or benefit.