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Coca-Cola's distinctive contour bottle comes in both glass and plastic versions.
Western Philosophy
A philosophical tradition originating in the Western world, broadly encompassing the philosophy of ancient Greece and Rome, medieval European philosophy, and modern Western thought.
Cognitive Dissonance
State of psychological tension produced by simultaneously having two opposing cognitions. People are motivated to reduce the tension, often by changing or rejecting one of the cognitions. Festinger proposed that we seek harmony in our attitudes, beliefs and behaviours and try to reduce tension from inconsistency among these elements.
Japanese Participants
Individuals from Japan taking part in an activity, study, or event.
American Participants
A term often used in research studies indicating the individuals taking part in the study are from the United States.
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