In Chinese Markets,Nike Had a Problem Using the "Just Do

question 5

Multiple Choice

In Chinese markets,Nike had a problem using the "Just Do It" attitude which was found not to be appropriate.Finally,Nike decided to use Chinese athletes in their promotion.This type of adaptation was needed due to:

• A)the Chinese do not wear running shoes.
• B)ingrained Chinese values which respect authority.
• C)Chinese athletes use Nike shoes.
• D)"Just do it" in Chinese has a negative connotation.
• E)parents do not want their children to see such ads.

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Definitions:

Apollonian

Nietzsche’s term for the rational principle in art; form.

Objective Worth

The inherent value of something independent of personal opinions or desires.

Hume

David Hume was an 18th-century Scottish philosopher best known for his skepticism and empiricism.

Educated Judges

Individuals who make decisions or judgments based on extensive knowledge, learning, or specialized experience in a particular field.