Global Marketers Must Understand the Importance of Visual Aesthetics Embodied

question 57

Multiple Choice

Global marketers must understand the importance of visual aesthetics embodied in the color or shape of a product,label,or package.Which of the following statements is not true regarding the use of color in selected countries?

• A)The yellow color on Caterpillar's earthmoving equipment is acceptable worldwide.
• B)Packaging aesthetics are particularly important to the Japanese.
• C)The color white is associated with death and bad luck in some Asian countries.
• D)The red Marlboro color had to be changed in some Asian countries.
• E)The Chinese consider the color red to be lucky.

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Definitions:

Commons Dilemma

A situation in social science illustrating problems of resource overuse in communities, where individual interests conflict with collective welfare.

Internal Locus

The belief that one has control over their life events and outcomes, as opposed to believing that external forces are responsible.

Dormitories

Living accommodations typically found in colleges or universities where students reside in shared rooms or halls.

AIDS

Acquired Immunodeficiency Syndrome, a chronic, life-threatening condition caused by the human immunodeficiency virus (HIV) that damages the immune system.