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USExecutives of an Electronic Device Manufacturer Understood That in Japan,"a

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U.S.executives of an electronic device manufacturer understood that in Japan,"a book is judged by its content." As a result,they revamped packaging aesthetics.


Definitions:

Blind

The inability to see.

Inert Substance

A material or substance that does not undergo chemical change within a specified context, often used as a control in experiments.

Placebo

A substance with no therapeutic effect, often used in clinical trials as a control to test the effectiveness of drugs.

Placebo Injection

A treatment using a substance that has no therapeutic effect, used as a control in testing new drugs.

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