Both Nestlé and Cadbury Determined That a Liquid Chocolate Confection

question 55

Multiple Choice

Both Nestlé and Cadbury determined that a liquid chocolate confection would be one way to address the issue of India's hot weather.This is an example of:

• A)differentiated target marketing.
• B)standardized global marketing.
• C)competitive global marketing.
• D)target benefit marketing.
• E)product-market decision

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Definitions:

Variable Costing Income (VCI)

An income calculation method that includes only variable production costs as product costs, excluding fixed overhead.

Full Costing Income (FCI)

A method of accounting in which all manufacturing costs, both fixed and variable, are assigned to produced units to calculate profitability.

Step-fixed Costs

Costs that remain constant for a certain level of production or activity, but can change to a different fixed amount when a certain threshold is crossed.

Variable Costs

Costs that vary directly with the level of production or output.