Before Ben & Jerry's Launched Their Ice Cream in the United

question 90

Multiple Choice

Before Ben & Jerry's launched their ice cream in the United Kingdom,the company conducted extensive research to determine whether the package design was appropriate.The research indicated that British consumers perceived the colors differently than U.S.consumers.The package design was changed accordingly.This type of strategy can be defined as:

• A)product-communications extension.
• B)product extension-communications adaptation.
• C)product adaptation-communications extension.
• D)product-communication adaptation.
• E)product invention.

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Definitions:

Thermohaline Conveyor

A global circulation pattern in which ocean currents transport warm and cold water masses around the globe, driven by differences in temperature and salinity.

North Pacific

A region of the Pacific Ocean extending from the Equator to the Arctic Ocean, bounded by Asia and the Americas.

Drought

An extended period of below-average precipitation.

High-Pressure Weather

refers to weather conditions associated with areas of high atmospheric pressure, often resulting in clear skies and dry weather.