In Chinese Markets,Nike Had a Problem Using the "Just Do

question 5

Multiple Choice

In Chinese markets,Nike had a problem using the "Just Do It" attitude which was found not to be appropriate.Finally,Nike decided to use Chinese athletes in their promotion.This type of adaptation was needed due to:

• A)the Chinese do not wear running shoes.
• B)ingrained Chinese values which respect authority.
• C)Chinese athletes use Nike shoes.
• D)"Just do it" in Chinese has a negative connotation.
• E)parents do not want their children to see such ads.

---

Definitions:

Independent Variable

An independent variable is a variable that is manipulated in an experiment to observe its effect on a dependent variable.

Online Games

Video games that are either partially or primarily played through the Internet or any other computer network available.

Interpersonal Relationships

Interactions and connections between two or more people which can be emotional, social, or professional in nature.

Independent Variable

A variable in an experiment or model that is manipulated to determine its effect on a dependent variable.