Guidelines Which Can Assist Managers in Their Effort to Establish

question 28

Multiple Choice

Guidelines which can assist managers in their effort to establish global brand leadership include all of the following except:

• A)create a compelling value proposition for customers.
• B)before taking a brand overseas,select name,marks and symbols.
• C)make a process template available to all managers.
• D)assign specific responsibility for managing branding issues.
• E)make a process template for international consumers.

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Definitions:

Erroneously Thinking

The process of making mistakes in reasoning or understanding; incorrect or faulty thinking.

High Self-Esteem

A positive assessment of one's own self-worth and capabilities.

Difficult Tasks

Activities or assignments that require significant effort, skill, or problem-solving abilities to complete.

External Locus

A belief or perception that one's outcomes or destiny are controlled by external forces rather than one's own actions.