Licensing as a Market Entry Mode Has Several Disadvantages and Opportunity

question 49

Multiple Choice

Licensing as a market entry mode has several disadvantages and opportunity costs,which do not include:

• A)limited market control.
• B)agreement may have short life.
• C)leveraging and exploiting by licensee.
• D)similar product or technology development by licensee.
• E)adaptations by licensee to fit local tastes.

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Definitions:

4 Ps

Refers to the product, price, place, and promotion - elements considered essential in the marketing of goods or services.

Product Benefits

Refers to the positive outcomes or attributes that customers receive from using a product, enhancing their satisfaction or solving their problems.

S.A.V.E. Framework

A strategic approach focusing on Solution, Access, Value, and Education to guide marketing and sales efforts.

Technology-Oriented Approach

A strategy that prioritizes the integration and use of technology to solve problems or enhance processes.