McDonald's Headquarters Has Learned the Wisdom of Leveraging Local Market

question 4

True/False

McDonald's headquarters has learned the wisdom of leveraging local market knowledge by granting franchisees considerable leeway to tailor restaurant interior designs and menu offerings to suit country-specific preferences and tastes.However,franchising is a market-entry strategy that is typically executed with more localization than is licensing.

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Definitions:

News Release

A written statement distributed to the media to announce something newsworthy, aiming to generate media coverage.

Bayer

A global enterprise with core competencies in the life science fields of healthcare and agriculture.

Household Insecticide

Chemical substances used within homes to kill or repel insects.

Publicity Tools

Methods of obtaining nonpersonal presentation of an organization, product, or service without direct cost, such as news releases, news conferences, and public service announcements (PSAs).