If Products or Services Are Perceived as Being Different in a Way

question 5

True/False

If products or services are perceived as being different in a way that is valued by customers, even if there is no physical differentiation, then product differentiation exists.

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Definitions:

Preparedness

Predisposition to respond to certain stimuli differently from other stimuli.

Selective Learning

The process by which individuals learn some information while ignoring other stimuli, often emphasizing relevant or reinforced knowledge.

Gustatory Region

The area of the brain responsible for the perception of taste, located primarily in the insular cortex and the frontal operculum.