BMW's Slogan "The Ultimate Driving Machine," Is an Example of an Attribute

question 1

True/False

BMW's slogan "the ultimate driving machine," is an example of an attribute or benefit that has proven successful in their positioning strategy.

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Definitions:

Adaptation

The process by which an organism becomes better suited to its environment.

Survival

The state of continuing to live or exist, typically in spite of an ordeal, danger, or hardship.

Emotions

Complex psychological states that involve physiological arousal, expressive behaviors, and conscious experience.

Observable Behaviours

Actions or reactions of an individual, in response to external or internal stimuli, that are visible and measurable.