After Evaluating Identified Segments,decisions Have to Be Made Whether to Pursue

question 51

Essay

After evaluating identified segments,decisions have to be made whether to pursue a particular opportunity or not.Assuming the decision is made to proceed,an appropriate targeting strategy must be developed.Explain the basic categories of target marketing strategies and how they can be implemented.

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Definitions:

Hearing Aid

An electronic device designed to improve hearing by making sound audible to a person with hearing loss.

Audiologist

A healthcare professional specializing in identifying, diagnosing, treating, and monitoring disorders of the auditory and vestibular system portions of the ear.

Unaffected Ear

Refers to the ear that is not impacted by a medical condition or treatment in contrast to the affected ear which has a health issue.

Contact Lenses

Thin lenses placed directly on the surface of the eyes to correct vision or for cosmetic purposes.