What Is the Difference Between Emic and Etic Analysis? Explain

question 53

Essay

What is the difference between emic and etic analysis? Explain with examples as to how these analyses can be used in marketing research.

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Definitions:

Soft Palate

The flexible, muscular part at the back of the roof of the mouth, which closes off the nasal passages during swallowing.

Hard Palate

Floor of the nasal cavity that separates the nasal cavity from the oral cavity; composed of the palatine processes of the maxillary bones and the horizontal plates of the palatine bones; also called bony palate.

Bolus

A term used to describe a mass of substance, especially chewed food at the moment of swallowing.

Pharyngeal Constriction

The process of tightening the pharyngeal muscles to assist in swallowing, crucial for moving food from the mouth to the esophagus.