Colgate Total Toothpaste Is Positioned as the Brand That Addresses

question 64

Essay

Colgate Total toothpaste is positioned as the brand that addresses all aspects of oral health.Such positioning is very important from a business point of view.How does positioning help in deciding on a marketing strategy? What are the differences between using "attribute or benefit" and "quality and price" as positioning strategy?

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Definitions:

Environmental Force

External factors such as social, economic, technological, competitive, and regulatory conditions that affect an organization's operations and decisions.

Exchange

The act of giving one thing and receiving another in return, especially in context to goods, services, or money.

Environmental Force

External factors such as climate, natural resources, and ecological conditions that can affect an organization's operations and strategies.

Technological

Pertaining to technology, involving or employing technology in a product, service, or method of operation.