The Process of Global Market Segmentation Begins with the Choice

question 92

Multiple Choice

The process of global market segmentation begins with the choice of one or more variables to use as a basis for grouping customers.All of the following are variables that are commonly used except:

• A)demographics.
• B)polycentrics.
• C)behavioral characteristics.
• D)benefits sought.
• E)psychographics.

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Definitions:

Pressure

A physical condition referring to the force per unit area applied on a surface, or psychologically, the feeling of stress or urgency induced by external or internal demands.

Gestalt Law

A principle in psychology that proposes the human mind perceives objects as whole and complete rather than a collection of parts, emphasizing patterns and configurations in visual processing.

Proximity

The physical or psychological closeness between people, which can influence attraction and relationships.

Figure-Ground Reversal

A type of visual perception wherein the figure (object of focus) and the background (surrounding area) can be alternately perceived, often used in the study of visual illusions.