Psychographic Segmentation Involves Grouping People in Terms of Their

question 76

Multiple Choice

Psychographic segmentation involves grouping people in terms of their:

• A)combined household income.
• B)age and income.
• C)attitudes,values,and lifestyle.
• D)psychological well being.
• E)gender.

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Definitions:

Plutchik's Model

A psychoevolutionary theory of emotion proposing eight primary emotion dimensions: joy vs. sadness, anger vs. fear, trust vs. disgust, and surprise vs. anticipation.

English-Speaking People

Individuals whose primary language of communication is English, across various geographic locations.

Affiliation

A psychological and social process regarding the connection, association, or relationship between individuals or groups.

Be With Other People

The act of spending time in the company of others to engage in social activities, communication, or for the purpose of establishing relationships.