Examlex
One of the advantages of targeting a market segment globally is that although the segment in a single-country market might be small,even a narrow segment can be served profitably if the segment exists in several countries.
Breakeven Point
The level of production or sales at which total costs equal total revenue, meaning no net loss or gain is incurred.
Fixed Costs
Costs that do not change with the number of sales made.
Variable Cost
Expenses that change in proportion to the activity or volume of business, such as materials and labor.
Right Price
The optimal price point for a product or service, taking into account factors such as value to the customer, demand, and competition.
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