Implicit or Explicit Reference to Competitors Can Provide the Basis

question 37

True/False

Implicit or explicit reference to competitors can provide the basis for an effective positioning strategy.

---

Definitions:

Scleritis

An inflammatory disease affecting the sclera, the white outer layer of the eye, which can cause severe pain and potentially impair vision.

Trichiasis

A condition where eyelashes grow abnormally and irritate the eyes.

Xerophthalmia

A medical condition characterized by dry eyes due to a lack of vitamin A, which can lead to vision problems.

Orthoptics

A branch of ophthalmology dealing with the diagnosis and treatment of defective vision and the management of eye movement disorders.