Colgate Total Toothpaste Is Positioned as the Brand That Addresses

question 64

Essay

Colgate Total toothpaste is positioned as the brand that addresses all aspects of oral health.Such positioning is very important from a business point of view.How does positioning help in deciding on a marketing strategy? What are the differences between using "attribute or benefit" and "quality and price" as positioning strategy?

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Definitions:

Bar Chart

Figure that uses bars to represent the frequency or percentage of a sample corresponding to each value of a variable.

Histogram

A graphical representation of data using bars of different heights to show the distribution of values in a continuous data set.

Bar Chart

A graphical representation of data using bars of varying heights or lengths to show the values across different categories.

Frequency Polygon

A graphical representation of the distribution of a dataset that uses lines connecting points representing the frequencies of respective values.