What Are the Major Differences Between Global,foreign,and Local Consumer Culture

question 60

Essay

What are the major differences between global,foreign,and local consumer culture positioning? Why are these differences significant? Give examples of how companies are trying to lure customers using these positioning strategies.

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Definitions:

Expectancy Theory

A motivation theory suggesting that individuals are motivated to perform based on the expected outcome and the value of that outcome to them.

Motivated

Describes being driven or encouraged to act towards achieving a goal or fulfilling a need or desire.

Compressed Workweek

A four-day (or shorter) period during which an employee works 40 hours.