The Benefits of Strong Brands Include All of the Following

question 31

Multiple Choice

The benefits of strong brands include all of the following except:

• A)greater loyalty.
• B)less vulnerability to marketing actions.
• C)less inelastic consumer response to price increases.
• D)more elastic consumer response to price decreases.
• E)larger margins.

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Definitions:

PivotTable

A data summarization tool found in data visualization programs such as Microsoft Excel that allows users to create table reports from complex data sets.

Product Type Field

A database or form field designated to categorize products according to their nature, characteristics, or function in a systematic fashion.

PivotTable

An interactive table in spreadsheet applications that enables the analysis, summarization, and organization of data to obtain useful insights.

Rows Area

The part of a spreadsheet or database application where data is organized horizontally in rows, each row often representing a record or unit of information.