Which of the Following Environmental Factors May Require Marketers to Adjust

question 37

Multiple Choice

Which of the following environmental factors may require marketers to adjust their approach to conducting international as opposed to domestic marketing research?

• A)Researchers must be prepared for new parameters of doing business.
• B)Company personnel must come to grips with a new set of culture-based assumptions about conducting business.
• C)Research may help reduce psychological overload.
• D)Researchers may have to broaden the definition of competitors to include competitive pressures not present in the domestic market.
• E)All of the above

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Definitions:

Testify

To make a statement based on personal knowledge or belief, under oath in a court of law.

Main Part

The central or most important segment or component of something.

Address Block

The part of a letter that indicates to whom the letter is addressed. The address block is placed in the upper left-hand portion of the letter, above the salutation and reference line, if one is included.

Firm's Letterhead

The official stationary of a company or organization that contains its name, address, logo, and sometimes its directors, used for formal correspondence.