Marketer's Should Be Aware of the Impact of Self-Reference Criterion

question 36

Multiple Choice

Marketer's should be aware of the impact of self-reference criterion (SRC) and other cross-cultural assumptions.The advantages of such awareness include all of the following except:

• A)it can enhance management's willingness to conduct market research.
• B)it can enhance management's receptiveness to research findings.
• C)it can help marketer's contradict "tried-and-true" marketing experience in other markets.
• D)it can ensure that the research effort is designed without any bias.
• E)it can ensure that the research effort is not affected by home-country findings.

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Definitions:

Case Law

Law established by previous court decisions and based on precedent rather than statutes or regulations; integral to common law legal systems.

Employment-at-will

A legal doctrine that means an employer has the right to terminate an employee at any time for any reason, except an illegal one, and the employee is likewise free to quit, strike, or otherwise cease work.

Terminate

To bring something to an end; in employment, it refers to the act of ending the employment relationship between an employer and employee.

Common Law

A body of unwritten laws based on legal precedents established by the courts, influencing the decision-making process in judicial cases.