When Mattel First Introduced Barbie in Japan,managers Assumed That Japanese

question 15

Multiple Choice

When Mattel first introduced Barbie in Japan,managers assumed that Japanese girls would find the doll's design just as appealing as American girls did.This may be due to:

• A)Barbie's physical features such as long legs and blonde hair.
• B)Barbie being a symbol of American lifestyle.
• C)the SRC tendency on the part of American managers.
• D)the SRC tendency on the part of Japanese consumers.
• E)the limited competition for dolls in Japan.

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