Market Research Should Focus on Finding Out How a Potential

question 7

True/False

Market research should focus on finding out how a potential customer can be changed into an actual customer.

---

Definitions:

Independent Variable

A variable in an experiment that is manipulated or changed by the researcher to investigate its effect on the dependent variable.

Treadmill

An exercise machine with a moving belt on which one can walk or run while staying in the same place.

Self-Reported Mood

An individual's personal assessment and description of their current emotional state.

Dependent Variable

In scientific research, the variable being tested and measured, often to see the effect of changes in an independent variable.