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One of the Basic Elements of Sociologist Everett Rogers Study

question 50

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One of the basic elements of sociologist Everett Rogers study on the diffusion theory is the concept of an "adoption process." The first step in this adoption process is:


Definitions:

Machine Lubricant

Substances used to reduce friction and wear between moving parts in machinery, thereby extending their life and improving efficiency.

Marketing Behavior

The actions and strategies implemented by companies to study consumer needs and develop products, pricing, promotions, and distribution methods to satisfy those needs.

Customer Relationship Management

A strategic approach that businesses use to manage and analyze interactions with past, current, and future customers to improve relationships and drive sales growth.

Organization's Goals

The set objectives that a company or institution aims to achieve to fulfill its mission and drive long-term success.

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