According to Roger's Diffusion Theory,most Customers Will Not Purchase Expensive

question 13

True/False

According to Roger's diffusion theory,most customers will not purchase expensive products without the "hands-on" experience marketers call "trial."

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Definitions:

Brand Equity

The value and strength of a brand that is derived from consumers' perceptions, recognition, and loyalty.

Consumer-brand Relationships

The dynamic relationship between consumers and brands characterized by interaction, loyalty, and emotional connection.

Pre-suppositional Question

A question used in therapy that assumes a positive outcome or change, designed to help clients envision and work toward desired states or goals.

Resolve

The determination to do something or the process of finding a solution to a problem.