An Entrepreneur Developed a Service for Which He Believed There

question 4

Multiple Choice

An entrepreneur developed a service for which he believed there was a fairly small,but clearly defined,group of potential customers. He believed that he could design the service to fit those customers very well. This type of customer group is called a

• A) first-mover market.
• B) niche market.
• C) financial market.
• D) focus group market.
• E) common sense market.