A Type of Diagram of Potential Customers' Perceptions,like a Map

question 36

Multiple Choice

A type of diagram of potential customers' perceptions,like a map revealing the key dimensions along which they perceive products and evaluate them,is called

• A) customer mapping.
• B) perceptual mapping.
• C) focus group mapping
• D) potential mapping.
• E) profit mapping.

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Definitions:

Cognitive Reactivity

The tendency of an individual's cognitive processes to be influenced by emotional states, often leading to exaggerated negative thoughts in response to mood changes.

Differential Activation

A concept in psychology that refers to the way certain stimuli can activate different emotions, behaviors, or thoughts depending on an individual's current state or context.

Cognitive Fusion

A concept in psychotherapy referring to the blending of thoughts and experiences until they are not distinct, often leading to increased distress and less effective coping.

Group Therapy

A form of psychotherapy that involves one or more therapists working with several people at the same time.