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Assume that you have developed several electronic spreadsheets that would help small business managers to keep track of information about purchases that their customers made. Your spreadsheets would help track who bought what,when,in combination with what other products,etc. The knowledge gained from this data would help the small business do a better job of overall marketing. Now you need to raise money to start your business to develop and sell your electronic spreadsheets. However,you are concerned that since you must explain your spreadsheets in order to get someone to invest in your business,others will now know how your products works and might develop their own rather than invest in your business. Your concern represents
Masculinity
A set of attributes, behaviors, and roles associated with boys and men as perceived by society.
Sexuality
An aspect of human life that involves sexual attraction, experiences, identity, and the norms and cultural meanings attached to these aspects.
Sexual Attitudes
The beliefs, values, and feelings people have about sexuality that influence their sexual behavior.
Social Class
Divisions within society based on social and economic status, affecting individuals' opportunities and access to resources.
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