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Differentiation provides protection against rivalry since brand loyalty lowers customer sensitivity to price and raises customer switching cost.
Ad Campaign
A series of advertisement messages that share a single idea and theme intended to promote a product, service, or cause.
Market Share
The portion of a market controlled by a particular company or product, often expressed as a percentage of total sales.
Blush
A natural reddening of the face typically prompted by emotional states such as embarrassment or happiness.
Cultural Factors
Elements influenced by a society's culture, traditions, and practices that can affect behavior, perceptions, and interactions.
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