Examlex
The four key attributes of strategic management include all of the following, except
Customer Expectations
The set of assumptions or standards held by customers regarding the quality, service, performance, and value of a product or service that they plan to purchase.
Customer Satisfaction
The measure of how products or services supplied by a company meet or exceed customer expectation.
Supplemental Products
Additional items or services offered to complement or enhance the primary product.
Core Benefits
The fundamental value or primary advantage that a consumer receives from a product or service.
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