Lacee and Abbie Are Two Interns with Cinnabon for the Summer

question 14

Multiple Choice

Lacee and Abbie are two interns with Cinnabon for the summer. They are asked to come up with a content marketing strategy for the brand. Before deciding on what they need to create, what is the first step Lace and Abbie need to take?

• A) They need to test out the Cinnabons for research purposes.
• B) They need to conduct a content audience to determine which assets that have worked before.
• C) They need to brainstorm more ideas that are lit for Generation Z audiences for the brand.
• D) They need to research and determine what are the current trends in content marketing.

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Definitions:

Hunger Trigger

A physical or psychological signal that prompts an individual to feel the need to eat.

Limb Coordination

The ability to use the arms and legs in a smooth, integrated manner to perform tasks or movements.

Flexibility

The ability to adapt or be adaptable to changes or new conditions, including physical flexibility of the body and mental or emotional adaptability.

Gymnastics

A sport that involves physical exercises requiring balance, strength, flexibility, agility, coordination, and endurance.