You Walk into the Room and You Have to Pitch

question 1

Essay

You walk into the room and you have to pitch to the team from Nike. They are wanting to expand their Instagram presence and drive sales to their shoe line with Justin Timberlake, but they are not sure what additional metrics they need to have here. Provide your rationale for (1) metrics you would recommend them exploring and (2) how they can apply these insights.

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Definitions:

Heterosexual Crowds

Collections or groups of individuals who exclusively experience sexual attraction to members of the opposite sex.

Homophily

The degree to which friends are similar to each other.

Adolescents

Individuals in the phase of development between childhood and adulthood, typically ranging from ages 10 to 19, experiencing significant physical, emotional, and social changes.

Similarity

The state or fact of being alike; often considered in psychology as a principle by which individuals group objects or features based on shared attributes.