The Campaign That Focused on Partnering with WildlifeDirect to Focus

question 2

Multiple Choice

The campaign that focused on partnering with WildlifeDirect to focus on raising the awareness of the decline in elephants with Amarula was innovate in their approach. What did the company do?

• A) They created a global crowdfunding campaign to raise funds for elephant sanctuaries.
• B) They create a local crowdsourcing campaign to generate ideas for future partnerships and messages for this crisis.
• C) They partnered with influencers to document their journey in Kenya to raise awareness about the issue.
• D) They created a gala supporting the initiative and livestreamed it for the world to see.

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Definitions:

Mood

A temporary state of mind or feeling that can affect an individual's perception and behavior but is less specific than emotions.

Specific Object

A clearly defined item or entity that can be identified or distinguished from others.

Generalized Feelings

Broad emotional states or attitudes that can influence an individual's perception and behavior across different situations.

Emotions

Complex psychological states that involve an individual's subjective experience, physiological response, and outward expression, influencing thought and behavior.