Examlex
The ______ of the target market should affect the choice of advertising media that are used.
Hypotheses
Tentative explanations or predictions that can be tested through research and experimentation.
Theories
Unobservable constructs that are linked together in some logical way.
Observations
The action or process of closely monitoring or noticing something or someone, often to gain information.
Scientific Method
A systematic procedure of observation, measurement, experiment, formulation, testing, and modification of hypotheses.
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