Scenario 11-3

question 22

Multiple Choice

Scenario 11-3. Mark is considering purchasing a new pickup truck. The model that he is looking at features an all new diesel engine, state of the art design, and beautiful upholstery. The electronics package and options have all been updated to the point where there are not many more items that Mark could have installed on his new truck. He likes everything about the truck except the price tag. The price could be lowered if Mark would remove some of the options, but he must have them all to maintain his image.
-In Scenario 11-2, if George were to adjust his marketing mix to treat individual clients as separate target markets, he would be using ______.

• A) mass marketing
• B) niche marketing
• C) individualized marketing
• D) standardized marketing

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Definitions:

Theory Of Mind

A cognitive ability to understand that others have beliefs, desires, intentions, and perspectives different from one's own.

Egocentrism

The inability to differentiate between one's own perspective and someone else's perspective.

Three-Mountain Task

A cognitive test developed by Jean Piaget to measure egocentrism in children, involving the ability to see a set of mountains from different viewpoints.

Concrete Operational

The concrete operational stage is a phase in Piaget's theory of cognitive development, where children gain a better understanding of logical operations and are able to apply them to concrete situations but struggle with abstract concepts.