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______ can help coordinate media mixes in order to reach markets.
Option Vega
A measure of an option's sensitivity to changes in the volatility of the underlying asset, indicating how much the option's price is expected to move per 1% change in volatility.
Standard Deviation
The measure indicating the amount of variation or spread in a set of data points relative to its mean.
Underlying Asset
The financial instrument (such as a stock, bond, commodity, or currency) upon which a derivative's value is based.
In The Money
A term describing an option contract that has intrinsic value, meaning it is profitable to exercise.
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