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The steps in the personal-selling process, in order, are which of the following?
Long Run
A period in which all inputs, including capital assets, can be adjusted by firms in response to market conditions.
Unit of Account
A standard monetary unit of measurement of the market value/cost of goods, services, or assets.
Real Value
The value of an object or service adjusted for inflation, reflecting its true purchasing power.
Nominal Interest Rate
The interest rate stated on a loan or investment agreement, without adjustment for inflation.
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