Creating a Competitive Advantage Based on Providing the Highest Quality

question 42

Multiple Choice

Creating a competitive advantage based on providing the highest quality products possible is known as ______.

• A) operational excellence
• B) product leadership
• C) customer intimacy
• D) Total quality management (TQM)

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Definitions:

Withdrawal Response

A behavior in which an organism avoids or retreats from an unpleasant or threatening stimulus.

Dishabituation

The phenomenon of dishabituation involves the re-emergence or strengthening of a response to a stimulus, after that response had diminished due to repeated exposure to the stimulus, reinvigorated by a change in context.

A State

The initial affective reaction to an environmental stimulus in opponent-process theory.

B State

The opposite affective response that the initial affective reaction, or A state, elicits in opponent-process theory.