A Good Executive Summary Provides the Opportunity to Develop an Elevator

question 104

Multiple Choice

A good executive summary provides the opportunity to develop an elevator pitch. What is an elevator pitch?

• A) the approach you take when selling elevators
• B) the short explanation of your business idea condensed to its essence
• C) directions you provide to vendors to find your business
• D) a list of your products

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Definitions:

Unconscious Efforts

Actions or processes that occur without conscious awareness or intention, driven by the unconscious mind.

Defense Mechanisms

Psychological strategies used by individuals to cope with reality and to maintain self-image, often unconsciously.

Reality

The state of things as they actually exist, as opposed to an idealistic or notional idea of them.

Defense Mechanism

Psychological strategies used unconsciously to protect oneself from anxiety or stress by denying or distorting reality.