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Sites such as Flickr, Facebook, and YouTube are valuable for social communication, but not for business.
Mark Granovetter
A sociologist known for his work in economic sociology and the social structures of economic life, including the concept of the strength of weak ties.
Weak Ties
Relationships in a social network that are not closely bonded, often more distant acquaintances, but can provide new information or opportunities.
High SES
Refers to individuals or groups with a high socioeconomic status, characterized by high income, education, and/or occupational prestige.
Primary group
A small social group characterized by close, personal, and enduring relationships, where members share deep emotional connections.
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