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Why Is It Especially Important in Marketing and Sales Messages

question 13

Essay

Why is it especially important in marketing and sales messages to avoid implying offers or promises you cannot fulfill?


Definitions:

Collude

To collaborate secretly and illegally with others with the aim of deceiving or obtaining an unfair benefit.

Controlling

The process of measuring performance and taking action to ensure desired results.

Organizing

The process of defining and assigning tasks, allocating resources, and providing resource support.

Effective Communication

Communication in which the intended meaning is fully understood by the receiver.

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