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Managing RFPs Can Be Labor-Intensive and Time-Consuming

question 21

Multiple Choice

Managing RFPs can be labor-intensive and time-consuming. However, you can maximize the effectiveness of the RFP process if you use a smart management approach that involves


Definitions:

Customization

The process of tailoring products or services to meet the specific needs or preferences of individual customers.

Customerization

The growing practice of not only customizing a product or service but also personalizing the marketing and overall shopping and buying interaction for each customer.

Online Customer Experience

The total interactions and perceptions a customer has with a brand's online presence, including website navigation, online service, and digital communication.

Commercial Transactions

The act of buying, selling, or exchanging goods or services between businesses or entities.

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